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What is SEO Marketing? (and how to make it work for you)

What is SEO Marketing? (and how to make it work for you):

When building your online presence, you'll come across many strategies that you can use to grow your business organically, including search engine optimization (SEO) marketing.

SEO marketing is an excellent strategy for attracting leads, generating sales, and more.

What is SEO Marketing? (and how to make it work for you)

On this page, we'll discuss SEO marketing, the different types of SEO, and how to do a full range of SEO marketing for your business. If you need professional help with your SEO strategy. 
You can find here all the explanation you need about SEO.

What is SEO Marketing?

SEO marketing is the process of improving your website's ranking in search results on Google, Bing, and other search engines. Increasing your website's organic ranking helps drive valuable organic traffic to your website.

Why is SEO Marketing Important?

Search engines want to provide users with the best possible results.

This means high-quality, informative listings that fit a user's search query. By using SEO marketing, you can help your website pages appear in relevant and valuable search results. For example, when I type "best burgers in Harrisburg" into Google, the results will include the most relevant pages for that search.

As a bonus, SEO also helps you get high-quality traffic.

When people visit your website, you want them to be interested in your product or service. SEO allows you to optimize your website to attract users who are looking for your business.

There's no point in driving traffic to your site if it's not quality traffic.

For example, if you appear in searches for Apple products while selling fresh apples, you won't drive relevant traffic to your site. By investing in SEO marketing, you will direct the right traffic to your website.

SEO marketing can also help you drive traffic.

If more people are visiting your website and learning about your business, it sends a positive signal to Google that your website is relevant to search results related to different pages on your website.

This will help make your website rank higher, which means more people can find and visit your page.

3 Parts of SEO Marketing That Affect Your Rankings

SEO marketing is an in-depth approach with many moving parts. Since SEO involves many components, this strategy can be difficult to understand.

The video below covers a brief explanation of SEO marketing and in the text below.  check it out! 

Three parts of SEO marketing:

On-page SEO

On-page SEO involves all the optimizations on your website.

This part of SEO includes strategies for optimizing individual pages on your website. You can implement changes on your page to help it rank higher in search results.

Here are some on-page SEO optimizations you can use to help your business grow:

  • Keyword Research: Keywords are an important part of SEO. Your audience uses keywords to generate results and find the right website. This optimization is one of the on-page SEO strategies that can be used to help your website rank higher in search results.
  • Keyword Optimization: In addition to finding the right keywords, you must also incorporate them into your pages. This practice is an important part of SEO because it helps you rank in the right search results.
  • Content Creation: Content creation is an essential part of a successful SEO campaign. Creating content helps you drive valuable organic traffic to your website. This is an on-page optimization that allows you to rank for keywords relevant to your company and audience.

On-page SEO is a critical part of the SEO process as it helps you rank in the right search results.

Technical SEO

In addition to on-page SEO, there is also technical SEO.

Technical SEO involves the backend of your website and optimizing these components to help you improve your website rankings.

Optimization for technical SEO includes:

  • Improve site speed : Site load time affects whether users stay on your site or leave it. Your audience doesn't want to wait for pages to load slowly, so pages must be optimized to load quickly. You can use Google PageSpeed Insights to help you find ways to optimize your website.
  • Make your website mobile-friendly : People are using their mobile phones more than ever to access websites. It is critical to optimize your pages to be mobile-friendly so that these users have a good experience. A great way to make a mobile-friendly website is to use responsive design.
  • Improve the crawlability of your website : Your website appears in search results because search engines such as Google crawl and index your website and its pages. To help your pages get indexed, you must make your site easy for search engines to crawl. You can do this by adding a txt file to your site.

If you want to optimize your website for SEO marketing, then you must also optimize the backend of your website.

Offsite SEO

Off-site SEO involves any off-page SEO strategy outside the company's direct control. This practice helps strengthen your relationship with other sites and build an online reputation in your industry.

The most common offsite SEO practice is backlinks.

Backlinks are links from other sites to yours. These links can improve search engines’ perception of your site, especially if the backlinks come from reputable, high-authority sites.

You can attract backlinks to your website by creating high-quality content.

If other industry bodies see your quality content, they are more likely to link to it from their website. In most cases, your business will have to promote to make these sites aware of your content and its value.

Outside of your direct control, off-site SEO is a must to improve your website rankings.

How to SEO Like a Seasoned Pro

Now that you know more about SEO and what it means, you can start implementing best practices to help you define your SEO marketing campaigns. Let's take a look at three SEO tips to help you get your website marketing right.

1. Build an SEO-friendly website

If you want to be successful with SEO marketing, start by building an SEO friendly website.

Your website is the heart of your SEO campaign. If you plan to use SEO marketing to your advantage, you must build a website that is easy for search engines to crawl and index. Your website should also be easy for people to use.

On-page and technical SEO strategies will help you build an SEO-friendly website.

To summarize, you will need:

  • Conduct keyword research and integrate relevant keywords on your website
  • Improve website loading time
  • Create mobile-friendly or responsive designs
  • Make your website easy to use
  • Optimize title tags and meta descriptions to include keywords and be descriptive
  • Links that attract other sites to your site and its content

These practices are all ways you can build an SEO-friendly website for your business.

By implementing these strategies, you will help your company rank higher in search results.

2. Create original, useful and engaging content

If you want to know how to be successful with SEO, integrate content creation into your SEO plan. Content marketing plays a key role in helping your website rank higher in search results.

Content helps drive valuable traffic to your website and improve your ranking in search results. If you want to run an effective SEO marketing campaign, you must invest in a high-quality content marketing program.

To get started with content marketing, you need to find industry-relevant topics to cover your content, ranging from blog posts to online guides.

Keyword research will help you find key topics that you can use to create content.

Once the theme is decided, you will choose the format.

Content comes in a variety of formats, including videos, blogs, ebooks, infographics, and podcasts. You'll want to determine which format resonates best with your audience and your topic, and use each format to keep readers interested in your content.

After choosing a format, focus on the user's search intent.

Do a quick search for your keywords and see what else comes up in the search results.

In this example, when you search for "best dog breeds for therapy," many results list the highest numbered breed. From these search results, you'll find a list of different breed options for therapy dogs that most people want and look forward to.

By looking at the search results, you can see what your audience expects to see.

When you create content, do it regularly.

Compelling content marketing strategies often publish content that not only increases website traffic. You can also provide users with additional content to help them learn more about the topic, research purchases, and more.

By investing in content marketing, you'll help your business drive more traffic to your website and achieve more success with your SEO marketing campaigns.

3. Monitor your analytics

If you want to be successful with SEO on Google, you must monitor your campaigns.

You won't know if your strategy will deliver results for your business unless you monitor SEO performance. With Google Analytics, you can watch a campaign to see if it's delivering the right results for your company.

Google Analytics allows you to view important metrics about your SEO campaigns.

You'll see the following metrics:

  1. organic traffic
  2. Bounce Rate
  3. exchange rate
  4. dwell time
  5. Number of pages visited

These metrics can help you understand your audience's behavior and your page's performance.

When monitoring analytics, you can see if you're driving high-quality traffic to your website.

These data points can help you understand whether your pages are relevant to a user's search query, whether your audience stays on your site for a long time after initially entering it, and if they check out multiple pages on your site.

By monitoring your analytics, you'll see which aspects of your campaign need improvement. You'll also learn how to optimize your campaigns for better results.


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