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What is the purpose of company marketing?

MOUSTAFA ALAMAREN

17 February 2022

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What is the purpose of company marketing?

Do you know what is the purpose of marketing a company?

Do you know what is the purpose of marketing a company?

The purpose of planning and marketing is to maximize the social value of the enterprise and the market value of its products or services.
There are two main contents of enterprise planning and marketing: one is the overall image of the enterprise; the other is the products or services produced by the enterprise.
The two are both distinct and interrelated. The purpose of establishing the overall image of the enterprise is to improve the social status of the enterprise, enhance the social value of the enterprise, and expand the influence of the enterprise in the market. The ultimate purpose of establishing the overall image of the enterprise is also to better and longer-term market the products or services produced by the enterprise.
There are a series of means and tools for establishing the overall image of the enterprise and marketing the products or services of the enterprise. At the same time, there are also their general means and tools.

1. Planning and marketing of enterprise products or services

(1) The task of planning and marketing of enterprise products First, determine the main goal of enterprise product or service marketing; Second, determine the market positioning of enterprise products or services, that is, the orientation to be spread in the market! Thirdly, determine the all-round positioning of enterprise product or service marketing; finally, determine the best mode to realize the all-round positioning of marketing. There are generally three options for the main goal of enterprise product or service marketing:

(1) Increase market share - plan with the main goal of increasing market share (market share);

(2) Pursue profit maximization - maximize the benefits realized in the near future In the first place, everything is based on the ideal of safe recovery of funds and price;

(3) To defeat competitors - spare no effort to defeat competitors.

(4) Determine the market positioning of the company's products or services

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