Master 13 key factors to make SEO optimization easy

 Perhaps you have heard that in the Google algorithm, there are at least 200 factors that affect ranking, which is why SEO ranking is unpredictable. But in fact, we don't need to know all the factors to do SEO, as long as we understand the 13 keys that have the greatest impact.

Key 1: Content Quality

The quality of the content of an article is definitely the most important factor affecting rankings. The words "content is king" are no exaggeration at all.

You can do a whole bunch of technical optimizations for SEO to make your tool score look better. But if the content of the website is plagiarized and has nothing to say, then there is no way to gain a ranking advantage.

So what kind of content is considered SEO-quality? Here we need to grasp three directions: direct, useful, and clearly structured.

1. Direct - Thorough

Directly break the question and hit the keyword requirement. People use Google just to find answers, so Google hopes that the search results can satisfy the keywords that people place.

 This is also relatively rich in content, and will rank higher than websites with poor content (conclusion after 1 million industry research analysis). 

So make sure your website content is a direct keyword hit and answers people's questions.

2. Useful Content - Useful

The information that has been organized can meet the needs of users. 

For example, if a user searches for the professional term "responsive website", your website content should not only include "why do you need a responsive website", but also directly list the "5 advantages of RWD responsive website". 

a summary text. This is the user's search logic. After all, the search page is to find answers, and systematically answering various oriented questions will help improve SEO rankings.

3. Clear structure - Structure

No one will want to read a dense article, so content planning such as title classification, key reminders, and picture indications must be done to make it easy for users to read.

The same is true from Google's point of view. Content planning and classification will help Google understand the meaning of the content you want to express.

Key 2: Content Uniqueness

When Google already has relevant information, or highly repetitive content, then your article ranking may not have much advantage, and may even be judged as invalid articles. 

That's why your content must be different or even better than other sites.

 Do this and you will stand out in the SEO competition.

To take your content to the next level, you must know how to write SEO Title and Description (Web TDK) , optimize the quality of your articles, and make Google fall in love with you.

Key 3. Make sure crawlers can crawl the page

Google's search engine uses the crawler Crawler to rank the content on the page. If your content page is set to "no access" or uses javascript to generate web content, it will be difficult for the crawler to index it.

Technically speaking, engineers will use the Robots.txt file to limit the files that can be indexed by search crawler. 

Easily check if a page is fully indexable by search engines

using the Check URL feature in Google Search Console :

Key 4. Provide a mobile-friendly website

The number of users using mobile devices has surpassed that of laptops. Therefore, the website cannot be browsed by mobile devices 2, and the ranking may be downgraded. 

That is, your website needs to work on "any device (TV, computer, tablet, mobile)". 

To this end, Google created a friendly mobile device testing tool called Mobile-Friendly Test . 

This program will tell you if your page should be optimized for mobile devices, and will give specific suggestions on how to fix it.

Key 5. Backlinks

When someone sets a backlink to your website, it's like voting for your website ranking.

The more backlinks a page gets, the more sites agree with you, and the higher it is "likely" to rank in search engines.

 But this is not absolute. You must also see whether the reversed website is legitimate, whether the quality is good, whether it is talking about the same type of content, etc.

 It is not really the more the better! <Extended reading: Penguin algorithm >

Key 6. Domain Authority

If you have a high-quality website, setting keyword links to your page will help improve your page ranking. 

Unlike backlinks, what is important here is not the quantity, but the quality of the other party's website. 

These high-quality links will improve the overall "site authority" of the website.

 When your URL authority value is higher, all pages on your site will rank higher.

Key 7. Use keywords as link anchor text

What is anchor text? It is the text set above the hyperlink.

Google uses anchor text to confirm the meaning of the page. 

A slow website may cause crawlers to be unable to index the website smoothly, and users may not have as much patience to wait for the website to open slowly (especially the loading speed on "mobile devices").

Google has released a Google Speed tool, you can refer to the suggestions in it to adjust the website in place.

Key 9. Use keywords within articles

If you want to rank for a keyword, you need that keyword on the page. Even emphasize the keywords of the current page on the H1 and H2 tags.

However, excessive keyword stuffing will not only fail to increase, but will cause negative effects.

 For example, if an article is repeated 100 times in a row, regardless of whether it is smooth or not, the computer will determine that it is not an article written for the user, resulting in the deletion of the content.

 This is the content farm method commonly used in black hat SEO. . 

<Extended Reading: Panda Algorithm >

Keywords can be used as "link structure (anchor text)" to strengthen the relevance of other pages on the site.

In addition, when using keywords, you can actually "variate" keywords in the content, that is, add synonyms. 

For example, if your keyword is "SEO optimization", it can be adjusted to "SEO operation" and "SEO keyword optimization" later.

Key 10. Google RankBrain artificial intelligence algorithm

RankBrain is the AI part of Google's algorithm. The main task of the RankBrain algorithm is to organize the needs of users and provide them with the best search results.

RankBrain is a machine learning algorithm, so it's constantly changing, making SEO operations trickier. The best advice for RankBrain is to follow the rules of SEO and create content that pleases searchers. <Extended reading: RankBrain algorithm >

Key 11. Align with search intent

If your content matches your users' search needs, your search rankings will get a huge boost.

Google is trying to downgrade traditional ranking factors (as mentioned earlier: keyword usage, backlinks, etc. that are easily manipulated) , and instead use ranking factors that can answer the following questions, and the key is "whether this content can be Do users give them what they want?”

In fact, Google employs many “ content raters ” to manually test whether search results meet search intent through more than 20,000 experiments.

As you enter your keywords, Google will closely monitor how you interact with search results. 

If you quickly jump back to the previous page from the first result and jump back to the search page, that result is not satisfactory to you. 

The action of bouncing around the search results is called " Pogo Sticking ", or it can be called "bounce rate".

Conversely, if you click, pause, read, etc. to get the exact information you need, Google will also push this result to the top.

Key 12. Content Freshness

Remember, Google doesn't want to rank outdated information. That's why you'll notice that brand new content also gets a temporary ranking boost.

While Google measures freshness, it will check whether the page content has been updated since it was published, and how often it is updated.