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Ten Marketing Interview Questions and Answers

 Marketing is a sought-after career all over the world. In general, the job of a marketer is to encourage consumers to buy a product , and this job’s responsibilities can be further extended to identify consumer demand for a product or service and find ways to encourage consumers to buy (and keep buying). On this basis, marketers must also be able to measure their successes and failures, and adjust marketing strategies based on the results of the analysis.

Given the range of roles and responsibilities in marketing, interviews for marketing jobs are often in-depth and include behavioral, situational, competency, technical, and brain teasers questions. During the interview, the interviewer expects the new employee to have a passion for marketing, identify with the company culture, and demonstrate development potential in the role. Candidates also need to possess business sense, excellent people skills and strategic thinking skills. In addition, because many marketers will now use online content and platforms extensively, and will rely heavily on marketing analytics, companies also have high requirements for marketers to master online technologies and fashion trends.

Ten Marketing Interview Questions and Answers

In today’s article, we’ll take a look at some of the key interview questions you might ask during a
n interview for a marketing position:

Ten Marketing Interview Questions and Answers:

 1."Talk concerning you would like to push a product, however your team does not share your values ​​or share your thoughts and experiences.

 What approach did you take to deal with this situation?"
To answer this question, you need to demonstrate:

  • You are open-minded; accepting the opinions and ideas of others
  • You can handle disagreements and seek common ground to come up with solutions
  • Make sure differences of opinion don't cause delays

The interviewer wants to know how you work with people who have ideas or values ​​that differ from yours.


Sample answer:

When I was performing on project Y at company X, team members had terribly completely different ideas regarding a way to run the campaign."

“I encourage groups to concentrate on the merchandise and the way we should always outline it, instead of our personal views.

By focusing on the product rather than our

 differences (due to different values), we can be better off as a united team Work."

2. “How do you see your return on your marketing investment example of a product you recently launched?”

To answer this question, we need clarification:

  • Your understanding of how to measure attribution
  • Your ability to interpret data
  • Your focus on market return on investment (ROI)

    • *ROI measures the revenue generated by a single marketing campaign (compared to the cost of the campaign itself). 
    • ROI = (Sales Growth - Marketing Cost) / Marketing Cost

Interviewers want you to demonstrate that you have the skills and ability to obtain and measure results

They also want to know that you understand the financials of marketing campaigns and can master basic math.

 While your answers may vary depending on the product you're discussing, you can answer in terms of social media engagement, website traffic, ad clicks, offline event attendance, and responses to direct mail campaignsthis problem.

 Also, you should be prepared to discuss specific income details (assuming these are not confidential) when answering the questions. 

3. "Tell me about an event you're particularly proud of; talk about your product and your target market at this event."

To answer this question, you need to demonstrate:

  • Your knowledge of the product and target market
  • Your passion for marketing strategy and its deployment
  • Your ability to choose the most appropriate marketing tool for a specific campaign

In this question, the interviewer wants to know what you know about the product and target market ; they also want to see the enthusiasm you express when talking about the event . When preparing for an interview, be sure to sort out all the details of a particularly successful event you've been involved in . When answering this question, you should also talk about the product and marketing mix. You can also talk about your marketing strategy for the event, what went well with the event, and why you are proud of the event.

4. "At your new job, if you found an Excel spreadsheet with 20,000 entries that hadn't been updated in three months, how would you use the spreadsheet to give yourself a list of potential clients?"

In this particular question, the Excel sheet included the company name, industry, company size, why they were classified as a leader, whether they placed an order, and if so, what the price of the order was.

To answer this question, you need to demonstrate:

  • how you used statistical analysis to analyze the data
  • When it comes to data, you can view multiple variables at the same time
  • You can work logically and methodically without being overwhelmed by a lot of data

The interviewer wants to see that you feel confident putting the data to work for you and can identify a convincing prospect list to help you with the next job . When answering this question, you need to discuss your answer in detail. First, you can look at customers who have placed orders and compare them to customers who haven't. When answering, you also need to make sure you're not focusing on just one variable at a time, but thinking about the big picture . In addition to this, you will also need to demonstrate your Excel knowledge and your ability to analyze data in different ways to get the answers you need .

5. “A company has high click-through rates on social media posts, but site orders don’t reflect high traffic to the site’s homepage. Please tell me how you would use Google Analytics and A/B testing to research this.”

To answer this question, you need to demonstrate: 

  • Your understanding of Google Analytics and A/B testing
  • Your ability to think about improvement and have a systematic approach
  • Your knowledge of technical marketing terminology

This is a technical question - the interviewer is testing your working knowledge on a platform like Google Analytics and your understanding of the relationship between the product, the ad that promotes the product, and the website that sells the product .

Here, you should demonstrate your understanding of marketing tools such as Google Analytics and A/B testing, and how the tools can help marketers understand how users move after landing on the site. Also, you should come up with ideas on how you can make changes to your website to increase conversions.

6. "What do you like to read? How do you consume information?"

To answer this question, you need to demonstrate:

  • You can keep up with the pace of market changes
  • You are really interested in marketing (for example, you subscribe to top marketing magazines or blogs)
  • You know where to find industry news

Employers ask this to give you the opportunity to demonstrate that you are keeping an eye on new trends and technologies. You can chat about a publication you read or listen to about marketing, a magazine, newspaper, website, blog or podcast, or give an example of a recent industry change you read about, for example, Google’s algorithm changed, you Discuss how you can act on this new information. Did you read more to fully understand the change? Have you discussed it with your peers? You can even write a blog about it yourself. This is your perfect opportunity to show that you have a passion for marketing!

7. "How many energy bars can fit in a Ford Focus?"

To answer this question, you need to demonstrate: 

  • your lateral thinking skills
  • your ability to think calmly
  • your ability to innovate

This is a brain teaser that is designed to test your ability to remain calm, use clear logical thinking, and arrive at an answer methodically.

In this case, you can estimate the volume of an energy bar first, and then estimate the volume of the car. Then consider how many Mars sticks each box can hold, and use that to estimate the total. There is a right answer to this question, but it is extremely unlikely that the employer will know, and they are more concerned with the way you think about the problem. Be sure to speak out about your thought process when you answer, as interviewers take this very seriously.

8. “Which platforms should we focus on this year?” 

To answer this question, you need to demonstrate:

  • Your professionalism in judging the content of a marketing campaign
  • Your latest knowledge of marketing platforms
  • What you know about the company 

It's a slightly trickier question, as marketers need to know the company's product and all kinds of details before deciding on a platform. Your answer could be talking about the emerging platform (perhaps a new blog or podcast), or using recent statistics to demonstrate the shift in the popularity of social media platforms (e.g. "Instagram's under-30 users are growing" Beyond Facebook", etc.), or you can talk about the company and its products, and point out what you think is the best platform for your brand. However, it must be emphasized that choosing a platform should be considered on a case-by-case basis for each marketing campaign. A good marketer will carefully choose the right platform based on a specific target audience.

9. "We're going to have a new product in a few months, how are you going to release it?"

To answer this question, you need proof.

  • your creativity
  • You have the ability to integrate different marketing strategies into a complete and cohesive marketing campaign
  • Your understanding of the company's business model and its core products

You need to come up with something different and innovative to stand out from the crowd, but also focus on the core marketing strategy. State your answers succinctly, using the core knowledge of the marketing mix as a guide to give the interviewer a step-by-step understanding of how you will market this product. You need to ask some key questions about the product before answering to gain a deeper understanding of the product.

10. "Have you ever saved a failed marketing campaign and turned it around? How did you do it?"

To answer this question, you need proof.

  • Your understanding of "unsuccessful" and "successful" marketing campaigns
  • You have the ability to maintain a positive attitude in the face of difficulties and come up with solutions
  • Your team leadership or confidence to be a strong team player


Employers are keen to understand how you measure success and how you work with others to achieve your goals. You can chat about why you think this marketing campaign was a failure and what the criteria for success are. When it comes to how you turned things around, you need to describe the marketing tactics you used, the new tactics you adopted, and your contribution to the team.

Ten Marketing Interview Questions and Answers

final thoughts

To prepare for an interview in the Marketing department, you will need:

  1. - Understand the internal situation of the company
  2. - Learn more about the job content
  3. - Know who you are interviewing with (i.e. who your interviewer is)
  4. - Stay on top of the latest industry news (company mergers, new technologies, platform developments, new blogs and podcasts)
  5. Re-familiarize yourself with every marketing software you haven't used in a long time
  6. - Familiar with various question styles (brain teasers, case studies, scenarios, behaviors, competencies, techniques, etc. interview questions)
  7. - Use your recruiter (if you have one) to learn as much as possible about the position and what employers can expect from their employee.

It is very important to be well prepared for an interview for a marketing position. Find a best case for answering interview questions . For example, you might be asked about a marketing campaign you've been responsible for. As you prepare for the interview, think back to some marketing campaigns that you felt were successful, problematic, and involved teamwork, and your reflections on those scenarios.


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