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SEO Keyword Research - How to Find High Traffic

Keyword research is one of the basic tasks of SEO. The purpose is to find "effective" keywords. If an article is written, but no one uses this keyword to search, the traffic volume is very low, then the article is basically is invalid.

In the past, SEO content writers conducted keyword research just to find a large number of keywords, and stuffed them into the content without any rules, trying to include a large number of keywords in the same set of copywriting, deceiving the search engine algorithm to obtain higher organic results. Search ranking. However, with the advancement of RankBrain (Google's artificial intelligence algorithm) , it can use a machine learning system to help Google understand the user's search intent and provide the most relevant results algorithm. As a result, modern keyword research has become more complex and difficult to operate.

1. How to find SEO keywords?

There are many ways to find keywords, the first task of SEO is to come up with " seed keywords ". If you are running a tea-related website, then basic keywords such as tea grade, teapot, and organic tea are called seed keywords. As long as you have these keywords, you can expand more keywords through tools. The most direct way to expand keywords is through "Google Suggestions".
Enter the seed keyword in the Google search bar, and Google will give you many suggestions, and these suggestions are the most searched related texts after Google has integrated big data.

In addition, you can also expand more tea-related information through the combination of keywords and different words. For example, the origin of tea, how to brew tea....etc.
In addition to the search field, a block for keyword ideas can also be found at the very bottom of the Google search results page. All suggestions here are filtered based on real searches from people around the world.

In addition to Google, there are also several good keyword expansion tools you can use:
1. AnswerThePublic
2. kwfinder

can also use Youtube, Wiki, related forums and other large platforms to see what kind of keywords everyone is entering to find information.

2. Start looking for a keyword pocket list

Finding ideal keywords usually requires three elements:
1. Find popular keywords (Popuplar): This text has a high search volume, indicating that many people search for this keyword
2. Find rankable keywords (Rankable): The difficulty of keyword ranking is low, which means that there are not many competitors using this word
. 3. Find relevant keywords (Relevant): If the content of the page is highly relevant to the theme, it can attract Google to help you rank to the first page. .
These three elements are called the "tripod model". As long as you grab one of the legs, the whole set of tripods will be put away. That is to say, if the keyword matches one of them, the SEO ranking effect can be easily achieved.
But in fact, such keywords usually have relatively large competition, resulting in insignificant initial SEO effect. Here are a few easy-to-follow keyword research methods for your reference:

1. Squat lower, jump higher: Strive for long-tail keywords

The keywords you want to strive for SEO rankings are usually popular and not easy to start. At this time, you can measure the basic strength of the website through long-tail keywords and attract some traffic.

Long-tail keywords do not refer to the category or status of a keyword, but are called "keyword groups", which usually consist of multiple word groups. Examples are as follows:

target keyword (usually popular) : "tea course"
long-tail keyword (usually less popular) : "where to find tea course?", "tea course Taichung", "tea course fee"

although long-tail keywords are searched The volume is low, but the description of the content of long-tail keywords is quite specific. Visitors who search for you through long-tail keywords will have greater willingness to interact, and the conversion rate will be higher, because the keywords are written on your website. s answer.
It will be easier to rank for popular keywords after your website accumulates some traffic for long-tail keywords.

2. Know yourself and the enemy, and understand the difficulty of keyword SEO management

After collecting a bunch of keywords, you also need to evaluate the difficulty of SEO competition. Tools on the market usually express keyword difficulty as a number between 0 and 100. The higher the score, the harder it is to rank on the first page for a keyword SEO.

Based on the difference between indicators and algorithms, a completely similar keyword is measured There may be a gap in the value, in the A tool, it shows 50 points, and the B tool may only display 30 points. Hence the need for multiple keyword research tools to assist in calculating keyword difficulty comparisons. Such as: MOZ keyword browser, Google keyword planning tool, Google Trend, long tail, SEMRush, Ahrefs keyword resource management tool, etc. Compare several tools and find the average value.

3. Understand user search intent

It is not enough to fill the website with popular or low keyword competition words. It is also necessary to determine the search purpose of users. What answers do these people want to get?
For example: When you search for "tea", buying tea may not be your main purpose, what you want to know is how to brew tea.
There are four simple types
of search intent: 1. Navigational - searching for a specific website/brand (eg: tea club)
2. Informational - searching for general knowledge (how to make tea?)
3. Transactional - users want to buy something online (buying tea)
4. Commercial - users do research before buying (reviews of a certain brand of tea)
If you are running a website about pizza recipes, you don't need to rank "Pizza" at number one (the monthly search volume could be as high as million), look at the keywords in the SERPs:

unless you're going to compete with Naples and Pizza Hut, it doesn't make sense to use Pizza as a keyword. At first glance, these keywords may be very attractive, but in most cases, they are not relevant to your focused market. Instead, "Pizza Taichung", "Pizza Ingredients", etc. are the effective keys to conversion rate. Character.

Keyword Research Common Mistakes

Many new SEOs and content writers often find high search volume keywords in Google Keyword Planner or other keyword research tools, ignoring other metrics. As mentioned above, finding the ideal keyword range is not only about search volume, but also about keyword difficulty.

Another mistake is misunderstanding of keywords. Common as in Google AD Keyword Planner, the competition score does not refer to keyword difficulty.

Another thing you should avoid the most is keyword stuffing . Keyword research is not about finding the word, then starting to find a way to fill the article, flooding the use of these keywords. What you have to do is choose a set of focus keywords and use them in:

1. Article title
2. Website title and Meta content
3. The first paragraph of the copy
4. Multiple occurrences in the article and their repeated
use Same keywords, different attempts to find LSI (Latent Semantic Indexing) keywords , which are keywords that are semantically related to the main keywords, they are an important supplement to keyword research, such as "web design" and "web design". It is a synonym of related semantics, which can be appropriately distributed in the article at the same time. Related tools: lSIgraph

LSI keywords are constantly changing according to current trends. Adding semantic keywords to your content is definitely a great way to connect with users.


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