google my business : how to get higher rankings on google

google my business how can i improve my google ranking in 2020 ?

how to get higher rankings on search Google The steps for getting a website to rank highly are as follows Improve web search ranking :
how can i improve my google ranking in 2020

Step 1: Improve on-site SEO

how do you become #1 on Google ?
The fact is this: On-page SEO is one of the fastest ways to improve Google rankings.

This is because you can optimize your page in about 2 minutes. Started seeing a rise in rankings within a few days.

The issue is:

First , make sure your keyword is at the beginning of your title tag.
Here is an example:

This is called "preloading" your keywords.

Because Google will emphasize the terms that appear before the title tag. They put less emphasis on the following keywords.

For example, my target keyword on this page is "SEO copywriting":

As you can see, my title tag starts with that keyword.
Second , make your content at least 1800 words.

Our analysis of key Google ranking factors Discover, the first page of Google results contains an average of 1,447 words.

I can tell you from experience that longer content does rank best in search engines.

For example, one of our #1 keywords is: "mobile SEO." This is a very competitive keyword

I'm competing with big authority sites like Moz , Yoast ...even Google!

That's why I make sure the page covers everything anyone might want to know about optimizing a website for mobile devices.

Obviously, sometimes long-form content doesn't make sense (e.g. e-commerce category pages). However, if you can post long content, you should post long content.

• Finally , add 2-3 times as many keywords on the page.
• It's not about keyword stuffing or anything like that.

Instead, when you add related terms to a page, you tell Google:
"This page is about this search query!"
This can help you get a good ranking boost.
For example, I recently wanted to improve my rankings for the keyword "squeeze page".
Therefore, I add this word to my page a few times to make it meaningful.

Step 2: Add LSI Keywords to Pages

LSI keywords are an advanced on-page SEO strategy.
They are working fine now.
So: what exactly is the LSI keyword?
They are words and phrases related to your page's theme.
For example, here are some examples of LSI keywords for the keyword "cold brew coffee".

These LSI keywords confirm to Google that your content is actually about that topic.

And, it turns out that covering an entire topic on a single page is the key to first page rankings in Google.

How do you find and use LSI keywords on your website ?

I recommend looking at a program calledLSIgraph free SEO tool.

You just need to put your main keyword into the tool...

...it outputs some LSI keywords that can be added to the page.

Not bad right.

Step 3: Monitor Your Technical SEO

For 90% of websites, technical SEO is not an issue.

That is:

While technical SEO issues are rare, they can really hurt your website's SEO.

So they deserve attention.

Specifically, there are three things to focus on:

The first thing I recommend is to double check that your website is 100% mobile optimized.

You just need to use the URL of the website to insert into Google's mobile friendly testing tool .

If all you see is green, that's fine.

If not, this is something you need to fix ASAP.

I also recommend looking at your website loading speed.

It's no secret that the average load time of a website is a Google ranking factor.

In my experience, page speed is not a very important ranking factor. But it does make a difference.

So, run your website through a website speed tool like WebPageTest.org. 

It's free and gives you a bunch of ways to get up to speed.

Next, head to the search console.

Then go to Index → ​​Coverage in the sidebar.

If Google is having trouble indexing your site, they will notify you here.

"warning valid" error.

These are not important. But they are worth fixing.

But if you see a lot of red "errors", I suggest you look into it immediately.

Finally, if your website runs on WordPress, I recommend the Yoast SEO plugin.

Will this plugin magically boost your rankings?

Do not.

But it can help your WordPress site out of the box.

Step 4: Match Content to Search Intent

" Search intent " is the new buzzword in the SEO world.

And for good reason.

Thanks in large part to RankBrain , Google can now figure out if your site is a good fit for a particular keyword.

In other words, Google cares about how people interact with your website.

If people generally get what they want from your page, you can expect your rankings to improve.

If not, Google will lower your site a few positions.

The key to this step is to ensure that your page is giving searchers exactly what they want.

Let me explain how this works with a real life example.

A few years ago, I wanted to rank for the keyword "conversion rate optimization."

So we spent weeks researching this huge list of CRO (Conversion Rate Optimization) techniques.

At first, the content was well done. It gets quite a bit of search engine traffic every month.

But over time, Google found that people searching for "conversion rate optimization" didn't want a huge list of techniques.

And, as you can see from this Google Analytics screenshot, organic traffic to that page is slowly dropping.

So, after a while, I decided to figure out what exactly the search intent for "conversion rate optimization" was.

First, I thought about what the person who typed that phrase on Google was looking for.

I realize what they might want include:

• Practical Definition of CRO
• Description of how CRO works
• Examples of CROs in effect
• Getting Started Tips

Second, I looked at what the first page was already ra nking for.

I quickly noticed that almost every result on the first page contained everything that my content was missing.

So I completely revamped my content from scratch.

Now my page matches search intent and it now has 214% more organic traffic than before.

The key point? If you want to improve your Google rankings, your page needs to be a good fit for what someone is searching for.

When you do this, Google will want to show your site to more people. That's why giving Google what it wants is the foundation of any good SEO strategy .

Step 5: Reduce Bounce Rate

Our next step is to reduce your site's bounce rate.

Why is this important?

Well, Google doesn't like seeing people go to a site...and then quickly bounce back to the search results.

It's a clear sign that Google is making people unhappy. If the user is not satisfied, you can wave goodbye to the ranking.

Needless to say, peering your content with search intent is a great way to reduce your bounce rate.

After all, if you really give searchers what they want. Why did they quit?

Besides search intent, there are some simple things you can do to reduce your website’s bounce rate.

First, I recommend you check out the " Above the Collapse " section of your website.

This is the first thing people see when they come to your website.

In my experience, people decide to quit or not quit mostly because of what they see here.

The first thing you can do to improve above the collapsed area is to push your content to the top. This way, Google searchers can easily find what they are looking for.

For example, you can see my content at the top of the page.

You also need to structure your pages so people can easily find what they're looking for.

For example, you may have noticed a small table of contents added to the top of the page.

This way, people can jump right to the step that interests them the most.

Finally, add visuals, videos, diagrams, screenshots, selfies...or any kind of visual content to your page.

This makes your content more engaging and easier to understand. Both can drastically reduce your bounce rate.

For example, I add dozens of visuals to each post.

This helps keep my bounce rate low.

Step 6: Find More Keywords

At this point, you should start seeing your website ranking higher in Google.

Now is the time to get more traffic to your website.

The easiest way?

Optimize your pages around a few different keywords.

This is the exact process.

First, head to the Search Results Performance report in the Google Search Console.

Next, browse the queries you rank for.

You'll probably recognize most of them because you've optimized your pages around these exact keywords.

But occasionally you'll come across a keyword that you haven't optimized for .

If you accidentally rank for this term, imagine how easy it would be to rank if you actually tried to rank for that term.

For example, I got a little traffic from people searching for "youtube video description example".

But I don't have a page optimized around this exact keyword.

Instead, people searching for that keyword are finding this page from my website.

This page includes examples of video descriptions.

But it's not really optimized around the word.

So I want to go back to that page and add a couple of exact phrases. Extend this example a bit.

I could also create a whole new page around that keyword.

Either way will work.

Repeat this process several times.

Step 7: Publish high-quality content

You may have heard that to rank on Google "you need to publish high-quality content".

While this is true, taking action is also difficult.

(After all, what does "high-quality content" actually mean?)

So yes, you do want to post awesome stuff on your website.

But it has to be the type of high-quality content that people share on social media...and provide links.

This is because, as you probably already know, Google's algorithm is primarily based on backlinks .

The more backlinks to your website , the higher your ranking.

What is the best way to build website backlinks ?

Post content that people will actually link to.

(Also called "link bait.")

Here are some ways to increase the odds of people linking to your content.

become a data source

in other words:

Post content that others can refer to in your blog content.

For example, in 2019. We partnered with Pitchbox on this huge email outreach study.

This post is full of data, statistics and figures. This is the type of stuff bloggers and journalists love to link to.

For example, one of our findings was that less than 10% of outreach emails received a reply.

Bloggers and journalists were quick to cite the statistic as evidence that most outreach fails.

Follow long-form content

I talked about the longer stuff in step 1.

Well, it turns out that longer content is also great for getting links.

While there is no “perfect” word count for blog posts, content above 3,000 words tends to work best for link building .

 Post visual content

 I'm talking about the following:

1.  information chart
2.  map
3.  chart
4.  flow chart
5.  video
6.  Visual content is great for getting links.

 For example, we blogged about this infographic a while back.

Yes, we had to do a lot of email publicity to get the message across.

But when we get the infographic in front of the right people, they're happy to embed it on their blog.

Step 8: Build Backlinks to Your Website

 Backlinks

Posting amazing content is great.

 But in order for your content to get links , people need to actually see it.

 in other words:

 You can’t just take a “post and pray” approach to content marketing and hope people link to you.

 That's because your content is just a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts.

 In fact, WordPress reports that 70 million new posts are published every month .

The point here is that if you want people to link to your website, you need to actively promote your content.

 I recommend focusing on the following 3 techniques:

 Get links through dead links

 This is also known as "broken link building".

 To use this strategy, first install the CheckMyLinks Chrome extension.

When you find the page, email the person running the page (usually the content author or webmaster) a personalized version of this email script:

 Hi [name],

 I found a broken link on your page: [title] .

 This is a link to [website] . It gave me a 404 error.

 Also, I recently published a post on [topic] . This can be a good replacement for dead links.

 Hope it helps you!

 Guest post

 Guest posting is a very controversial topic in the SEO world.

And for good reason.

Guest posts are definitely spam.

In fact, Google specifically states that large campaigns that use "keyword-rich" anchor text links are prohibited.

So as long as you don't: a) get guests to post your #1 link building strategy, b) use keyword-rich anchor text in your backlinks, you're set.

Also, my links back to my site do not contain any keywords.

Therefore, from Google's point of view, this guest post will be considered OK.

 resource page

 Resource pages are great for link building.

 This is because resource pages are pages that someone creates to link to the best content on a given topic.

 For example, I have a resource page designed to help people learn SEO quickly.

This page links to useful content about keyword research, content, and more.

So if you have a great resource on SEO, I might consider adding it to this page.

 Step 9: Track and Monitor Your Results

 By this time, you should start seeing your site rank higher on Google than before.

 This is awesome.

 But how do you know if these rankings are helping you?

 also:

 How can you track SEO results without manually checking rankings every hour?

 That's what this step is all about. In this step, I'll show you how to track your results like a pro.

 Google Analytics "Organic Traffic"

 It's great to rank. But when it comes to measuring the results of SEO marketing, nothing beats organic traffic.

 (In other words, traffic directly from search engines.)

 This is mainly because rankings can be deceptive.

 In fact, an industry study by Ahrefs found that being number one on Google is not as good as one might think.

They found that Google's top-ranking pages didn't always get the most traffic.

How is this possible?

First, natural CTR.

I'll talk more about this in the next step.

But as a quick overview, the #2 result in Google sometimes gets more clicks than the #1 result.

If you can double your organic CTR, you can double your keyword's traffic.

Second, a single page can rank for thousands of different keywords.

 Let's say you rank #1 for keyword A. Your competitor ranks 2nd in the same category.

But your competitor ranks #1 for keywords B, C, and D.

Because they rank for more keywords, they may get more Google traffic than you.

In short: Tracking your Google rankings has its place. But the gold standard for SEO tracking is organic traffic.

Google Search Console "Browse" and "Click"

This is a great addition to the Google Analytics organic traffic report we just talked about.

This report in the search console basically shows you how many people have seen your site. How many people clicked on your website.

As you might expect, the more people who see and click on your website from Google, the better.

 Leads vs Sales Opportunities

 In other words: Does the influx of traffic really increase profits?

 This is a question that people ignore. But if you want to get a huge ROI from SEO, you need to know if all those new visitors are turning into customers.

 There are many ways to track this. But my favorite is the Goals feature in Google Analytics.

 In fact, that's what we use here to see which pages are generating the most email subscribers for us.

google my business

Extra Step 1: Increase CTR - how to get higher rankings on google

It's no secret that Google uses CTR in its algorithm.

In fact, several studies have found a correlation between "expected CTR" and Google rankings.

in other words:

The higher your natural CTR, the higher you will generally rank.

This is because a high CTR tells Google that your page is what searchers want.

They will improve the ranking of the page and make it easier for people to find.

Here are some easy ways to get more clicks:

Use emotional headline tags: in other words, headlines that stand out. Here is an example:

Use short, descriptive URLs: These URLs are often good for SEO

Rich Snippets: Rich snippets really help your website stand out in the SERPs.

Compelling meta description : Your meta description should "sell" your page.

Extra Step 2: Use Internal Links - how to get higher rankings on google

Want an easy way to improve your Google rankings?

Use internal links .

in other words:

Link from one page on your website to another page on your website.

Unlike backlinks, you can use exact-match anchor text in internal links.

For example, I currently rank very low on the first page for the term "Google Search Console".

Considering how many people search for this keyword every month, even boosting one position would make a huge difference for me.

So, to increase the odds of this page ranking, I add an internal link to that page whenever I mention Google Search Console.

Repeat this method for all high-priority pages.

google my business

how to get higher rankings on google