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Online digital marketing skills 2022


 7 Internet Marketing Skills You Need to Master in 2022! How do you prepare yourself?

Marketers need to keep learning to keep up with the times. Consider the continued growth and popularity of smartphones. or even how voice-assist systems have revolutionized the whole thing about "search." not to mention AI. Marketing is already developing rapidly, so, if you don't want to be left behind, how will you equip yourself? Take a look at the next 7 items that were selected as "2022 Internet digital marketer skills to Master".

Internet Marketing Tips (Digital Marketing or E-Marketing)

According to a report by IBM. over the past 10 years. the market and excessive customization of AI has advanced over time. and AI marketing appears to be a must for technology commercialization in the future. In addition to artificial intelligence. another study from the University of Maryville identifies the practical skills marketers need to grow their business. including the following seven (in no particular order):

  1. SEO and data analysis
  2. Content Marketing
  3. video clips
  4. social media
  5. design
  6. Optimizing "Voice of the Customer" (chatbots and AI)
  7. Paid Advertising / Pay Per Click (PPC) Advertising

Skill 1 - SEO & Data Analysis

Google updated its search algorithm 3,234 times in 2018 - about 9 times a day! (banana)

Rest assured, while this statistic may seem shocking at first glance, it doesn't mean that you need to change your approach every day to increase traffic, as customer behavior will never change as quickly as the algorithm does. Of course, monitoring major changes in the algorithm is also a process that job marketers do on a regular basis, but don't stray too far, focus on targeting the ideal  buyer and understanding how they interact with your content, and be aware of the metrics available so your approach can be modified.

(Targeted marketing). 

Next, you need to analyze your traffic data and adjust your marketing efforts, such as using analytics tools like Google Analytics, HubSpot, and Databox, which can help you powerfully customize your website and content to improve your SEO rankings and create the best user experience.

Skill 2 - Content Email Marketing

93% of B2B marketers use content marketing, but only 42% say they are effective with content marketing. (Nilpatel)

Creating valuable content such as blogs, e-books, and infographics is nothing new, and was covered in a previous article “ What is Inbound Marketing? ”, but the way people perceive this content is changing.

The previous idea was to keep blog posts short and easy to understand, not generally "a thousand character texts". However, today's users seem more inclined to browse through long, more detailed content that provides all the information they need, perhaps three to four times.

It is important to remember that email content is also content. The oldest and highly effective online tool, 93% of marketers still use email to distribute content, according to hubspot research. However, it should be very attractive and personal to the recipient.

Skills Internet Marketing 2022 digital marketer

skill 3 video clip

96% believe they learned more about a product or service after watching an explainer video. (and go away)

Perhaps the seven fastest growing and most impactful skills, video can be used for sales prospecting and follow-up. Data collected by Weidert Group highlights the importance of incorporating video into your marketing strategy, including:

  • 86% expect to watch videos from more brands in 2021;
  • 83% of marketers say that video helps them gain leads;
  • 84% of marketers say that video helps them increase traffic to their website;
  • 80% of marketers say that video directly helps increase sales;
  • On social media platforms, the share of video is 1200% more than text and images;
  • 87% of businesses now use video as a marketing tool (81% in 2019 and 63% in 2020).

The industry has used this type of media over and over again. In the future (and even now), video production will become an important part of marketing budgets and the preferred way to digest content, whether it's B2B or B2C. However, not every video has to be "studio" quality, but you'll definitely want to invest in professional production, whether it's an About Us or an evergreen promotional video.

Skills Internet Marketing 2022 digital marketer

Skill 4 - Social Media

LinkedIn is the most effective B2B social channel. (digital marketing community)

In the more complex B2B industry, marketers need to take advantage of other social platforms such as LinkedIn, Facebook, and Twitter to stay relevant in today's market. Even if you don't think it's worth promoting your brand and products on social media, these platforms are one of the most effective ways to promote your company culture, attract quality workers, and increase your credibility.

Skills Internet Marketing 2022 digital marketer

Skill 5 - Design

94% of consumers choose to leave websites with poor graphic design. (finance online)

Does your website layout and image choices make your visitors feel overwhelmed when they land on the homepage, causing them to keep dropping? Indeed, website design is like seasons and trends, and change is eternal.

It's probably not cheap to build a website project by any means, and it takes months to build, but in most cases an annual or semi-annual update doesn't seem out of the question. However, keep in mind that changes in website design are growth-driven, and you need to continually gain insights from analytics, user behavior metrics, and industry design trends, such as paying attention to your web visitor footprint, to improve your user experience.

Forget about the mentality, keep improving and avoid stagnation and damage.

Skills Internet Marketing 2022 digital marketer

Skill 6 - Improving the customer's voice (chat bots and artificial intelligence)

80% of customers say they are more likely to do business with a company if it offers a personal experience. (Forbes)

Most marketers are familiar with the “sales funnel,” but they focus less on “going from the funnel to the flywheel,” which keeps, attracts, and engages customers in the long run. The Flywheel Approach is not only based on sales but goes even further by utilizing the “most influential people”, i.e. existing customers.

Skills Internet Marketing 2022 digital marketer

Customers are the biggest advocates of a business, and at every stage it is about delighting them by listening, teaching, learning and communicating, and then actually becoming buyers. Understand their feedback, accept their opinions, answer their questions, drive their interactions, and drive them toward consumption. Improving the customer experience through customized and targeted system software such as chatbots and artificial intelligence is the most successful strategy for regulating customer satisfaction.

Skills Internet Marketing 2022 digital marketer

Skill 7 - Paid Advertising / PPC Advertising

In the US, digital advertising revenue crossed $100 billion for the first time in 2018! (CNBC)

Pay-per-click (PPC) advertising is a great way to get instant marketing results. While content marketing is also very effective, content marketing always takes time to measure results. If PPC advertising skills can make a business bigger, with the right strategy, your website could actually rank at the top of Google search results on the first day of paid advertising launch.

Pay-per-click (PPC) ads can be run on multiple channels like Google, YouTube, Facebook, LinkedIn, etc. advertising, so consider partnering with an agency with PPC expertise to guide your company's strategy moving forward.


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