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Google's Penguin Algorithm (Site Quality)


 What is the "Penguin Algorithm"?

Google Penguin initial release date: April 24, 2012

On the heels of the "Panda Algorithm." Google's "Penguin Algorithm" is a new effort to reward high-quality websites and reduce the presence of search engine results pages (SERPs) involving manipulative links and keyword stuffing. website.

The "Penguin Algorithm" was first launched and affected 3.1% of search engine query results in the UK. Between 2012 and 2016. after 10 updates. the "Penguin Algorithm" continued to develop over time. During this time. SEO operators We try to understand the problems and practices that the "Penguin Algorithm" wants to solve. As of early 2017, the "Penguin Algorithm" has become part of Google's core algorithm.

Trigger of "Penguin Algorithm"

Penguin Algorithm" in two specific ways:

  • The intent of the link is to develop. buy or purchase backlinks from low value or irrelevant websites. attempts to artificially create popular and relevant photos. attempts to manipulate Google and achieve high rankings. such as an insurance company deliberately posting a large number of Spam the comments and put the backlink anchor text "Best Insurance Company", exaggerating the relevance of these unnatural links, or the same company may pay to "read the link" "Best Insurance Company" appears in It may be that "about pet grooming" has nothing to do with the topic in this third-party article.

  • Keyword stuffing fills pages with a large number of keywords or repeating keywords in an attempt to manipulate rankings with specific search phrases and related keywords. For example. unnatural repetition of keywords on a page may look like this:

AAA "Locksmith" in "Denver", Colorado, USA is "Locksmith in Denver", "Denver" residents need "Denver Locksmith" to quickly help them meet the needs of "Denver Locksmith"

Or a Denver locksmith might put a bunch of city names on his web page, like:

We serve Denver, Thornton, Boulder, Lakewood, Arvada, Thornton, Henderson, Centennial, Morrison, King, Aurora, Lone Tree, Castle Pines, Roxborough, Aspen Peng, Conifer, Eldorado Springs, Lafayette, Watkins, Altona, Longmont, Dacono, Ponderosa Park, Hudson, Media Creek and Jamestown.

What is "Penguin Algorithm"

How do I find out if I'm being penalized by the "Penguin Algorithm"?

First of all, it is most important to distinguish between the links approved by Penguin and the unnatural links that are processed by humans. In short, the "Penguin algorithm" is common to all websites indexed by Google. and the penalty method is the specific link that Google determines as spam. website. these manual penalties may be the result of Google users reporting spam links. and it is speculated that Google may use human monitoring in some industries (such as loan companies). and some industries may be relatively less (such as cake bakeries) .

If your website analytics data drops in rankings or traffic at the same time as the Penguin Algorithm update date. then you may have been affected by this, make sure you rule out traffic fluctuations that are expected during off-season and high-season. and carefully evaluate your SEO or links Whether this practice will be considered spam by Google and make your site vulnerable to the "Penguin Algorithm" update.

How to fix a website from the "Penguin Algorithm"?

Unlike manual link penalties, if you clean up your links, you must submit a request to Google for reconsideration, but you can't make a request to remove the penalty, although the fixed issue will usually be the next time Googlebot crawls your site To gain "forgiveness," these recovery steps include:

  • Remove any unnatural links that you have added yourself, including links that you have created yourself or have placed on third-party websites.

  • Blocking spam links is out of your control.

  • Modify over-optimized website content to remedy, ensure keywords are written naturally rather than using robot articles, repetitive or meaningless presentation on web pages, avoid being meaningless between the topic and the keywords being used.

In short, the "Penguin Algorithm" was created to make up for a serious weakness in Google's system, allowing their algorithm to be "deceived" by pages with a large number of low-value links and over-optimized keywords, in order to prevent Google from devaluing your website as a spam site, All content you post should be in natural language, and your revenue links and structures must be "safe".

Other things about the "Penguin Algorithm"

  • Penguin was originally published as a separate "filter" for search results that passed that filter, but in September 2016, Google announced that Penguin had become part of the core search engine algorithm and was at stake in rankings.

  • Googler John Mueller calls the "Penguin Algorithm" a site-wide algorithm, which means that if a large number of low-value links point to one page of your site, it may reduce Google's trust in the entire site. However, some SEO organizations claim that through The "Penguin Algorithm 4.0" update, the filter may have been less stringent, so it no longer penalizes the entire URL.
Google's Penguin Algorithm (Site Quality)


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