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Google SEO major update الخاتمة


Google SEO major update, your title is no longer your title?

Google SEO major update
In the last few months of August, many webmasters suddenly noticed that the title of their page on Google search had changed, and after several days of what happened, a group of administrators were anxiously searching for possible reasons. , Google issued an update announcement to explain the cause of the incident --- it turned out that Google updated the crawling mechanism of search results. What exactly has Google updated? Why this update? How should webmasters respond? The following will explain them one by one.

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Google SEO major update

In the past, Google's way of crawling the title of a webpage is very simple, that is, crawling the sentence marked with the <title> tag in the page. For example, in our last article, the title of the result page of Google search was marked by <title> “ Facebook Advertising Campaign does not have inspiration? – AD-Linkage LTD. ” Google SEO major update

But after this update, although <title> is still the most important reference for Google to crawl the title of the webpage, it also decided to refer to other webpage elements to generate content, including <h1><h2><h3> tags, in-text tags, Content relevance, the link text of external links pointing to the page, etc., and then using algorithms to generate appropriate headlines.

Google mentions in the update documentation

 that there are three reasons to drop the dependency on the <title> tag:

  1. The title of the <title> tag is often too long, especially many web pages try to put relevant keywords into the title for better SEO ranking, making the title more and more verbose.
  2. It is increasingly common to have keyword stuffing in the title of the <title> tag. That is, repeatedly stacking a large number of relevant keywords in the title, hoping that Google will consider the page to be a highly relevant page.
  3. Many web pages do not use the <title> tag properly, such as using the default "Home", "Pagination", or even blank.

For these reasons, Google decided to make changes to the algorithm for crawling titles.

Although Google does not clearly list the specific logic of title crawling after the algorithm is updated, after the efforts of many web page managers, the following points are summarized:

  • If the title of the <title> tag is too long, there is a chance that only part of it will be crawled.
  • If the title of the <title> tag is too short or blank, some sentences will be grabbed from the H1 (priority) or the text as the title.
  • The brand name in the title of the <title> tag has the opportunity to be moved to the beginning or the end, and even if there is no brand name in the <title> tag, it has the opportunity to be added by Google. 
  • The repeated keywords in the title of the <title> tag are generally only one of them will be crawled.

Conclusion Google SEO major update

While this update isn't a devastating update, it certainly adds to the burden on web page managers. But overall, the update doesn't violate Google's usual recommendations. Focusing on creating good, high-quality content for readers is still the best solution for SEO. Google SEO major update

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